Category Archives: Keeping Customers

Manage my impression

Posted on October 2, 2012 by

Many businesses offer great service or great products, and you are happy using them. Then one day, you see something that changes your mind about them, particularly if it’s a product that you consume. Your business has it’s own window … Continue reading →

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Adding in an admin fee?

Posted on June 28, 2012 by

How to bug your customer unnecessarily.     This morning, the bill came from the local appliance repair centre after getting both my dishwasher and my cooker fixed and whilst I accept there is a charge for coming out to … Continue reading →

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I’m Lovin’ it. McDonald’s video response to a customer.

Posted on June 24, 2012 by

If you have ever wondered why your McDonald’s looks better in the photo than in your hand, here is why. When asked that question, McDonald’s Canada Director of Marketing decided to show us. I think this is a very cool … Continue reading →

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Has retail lost it’s detail?

Posted on June 17, 2012 by

So, if retail is detail, what has happened to just a couple of our best well-known high street brands, franchises or not? I took a quick trip to Sylvia Park today, purely to get the car valeted and grab a … Continue reading →

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Collective Dairy – They’ve got the right moooves.

Posted on June 12, 2012 by

Whilst there is still a lot of debate about how to get the most out of social media, doing the “rights” and steering clear of the “wrongs”, there is nothing quite as good as a good old fashioned example – … Continue reading →

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Change, you can change

Posted on February 7, 2012 by

Charles Darwin had a saying “It’s not the strongest that survive, nor the most intelligent, but those most responsive to change” and I use that quote in my key note speeches in relation to making sure your business keeps up … Continue reading →

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Are your processes losing you opportunities?

Posted on January 9, 2012 by

  There are some activities you do simply because you have always done them that way. You clean your windows every month because you have always cleaned them every month. You change your window display every month because you have … Continue reading →

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What makes you different from your competitors?

Posted on October 28, 2011 by

Do you even know? Is there a point of difference or do you simply compete on price? Most of us now take a “frothy coffee” sometime during the week if not as a daily ritual, and apart from the taste … Continue reading →

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LinkedIn Company Status updates now available!

Posted on October 25, 2011 by

Did you know you can now send status updates from your LinkedIn Company page as well as your personal profile page? This means that all of those people that follow your company on LinkedIn, will see everything you share this … Continue reading →

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The place of social media in business – it’s just another communication tool

Posted on September 12, 2011 by

There are still heaps of companies that have still not made the move to either try and understand social media or make a start and use it which leads me to think there is still a lot of confusion out … Continue reading →

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