She asks the Cheshire Cat, “which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where,” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
Alice like many in business had not decided what she wanted or where she needed to go. Many companies don’t have a vision or long & short term goals. Often like Alice, who jumped down the Rabbit’s Hole, they jump at opportunities without considering whether those opportunities are appropriate, affordable or too risky and then have to deal with the results later.
If you, unlike Alice, do care where you and your business are going, “then it does matter which way you go.” Businesspeople who know and understand their goals and ambitions have robust strategic, marketing, and action plans. They develop projects that are appropriate to their plans. They don’t find themselves turning and spinning like Alice at the Mad Hatter’s Tea Party.
Posted by Paul Coles, Practice Manager Results Group Waikato www.results.co.nz