We are supposedly in a recession, with retail businesses in particular finding times very tough indeed. This week I have experienced two very different retailers either going back to basics from long ago, or trying a bit of intuition.
Here’s what happened.
I have a food allergy and can’t tolerate gluten. My local gluten free store is a boutique store and therefore not the cheapest place to buy my special bread and cereal from, which incidentally is available from some of the larger supermarkets. I received a text from Heather the store owner, simply saying she was placing a bread order into my favourite supplier and did I want to add to it? Nice touch, I thought, she knows the bread I like and took the trouble to contact me. Now, I could have gone to the supermarket when I ran out, but as it happened I placed an order with Heather @ N’tolerance. A couple of days later, I received another text to tell me my bread had arrived. Because of the fact she originally contacted me for a bread order, when it came time to pick my bread up, I spent another $40 on other things as well. A win win situation for us both.
A larger retailer this week actually carried my purchases out to my car for me, even though I could have managed. Thanks RD1 in Pukekohe. Just like the good old days. Another nice touch.
With the market place as it is at the moment, businesses must seize every opportunity to stand out and be memorable to their customers.
It will keep us loyal to you. The question is, what can you do?