Gill South: Linking up online – now it’s about business, not just pleasure

Social networking sites such as LinkedIn offer a way to build professional relationships and boost your brand.
When you returned to your desk in the New Year, your email probably included a few invitations to accept new “connections” to the business social networking site, LinkedIn.

So far, LinkedIn may be something you have done the bare minimum with. Your name and photo is up there, a few career details, but that’s it. As for Twitter, you are yet to get to that. Facebook, you worry, is a bit personal, while TweetDeck or Twickertape are things you’ve probably never heard of.

Read the rest of this article by Gill South at the NZHerald

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