I was a bit in the dark about LinkedIn. As with anything new it’s easy to be a little sceptical. Is it really as good for business as people make out? Should business owners invest the time and effort in establishing and managing a site, when they’re already hard-pressed to get everything else done in their business?
A few minutes with Linda Coles should wipe away any doubts.
Coles, who operates a website advisory and social media training company under the name of Blue Banana firstname.lastname@example.org, admits she’s on a crusade to educate Kiwi business owners that social media (she prefers to call it ‘online networking’) can be a powerful tool for developing business. You just have to go about it the right way. Her personal goal is to educate 10,000 New Zealand businesses on the merits of social media by 2015.