Yesterday, I was scanning my LinkedIn home page news feed, which very much like what you would find on Facebook, a run down of what is happening in my connections lives. There were the usual interesting articles, tweets and comments, but then one update really stuck out and made me look twice.
It was from someone I wasn’t even directly connected with, so what was it doing on my home page? Let me explain.
If one of my connections is connected to someone else, that makes them my 2nd degree connection. If they click the “like” link of the status update, as I am already connected to the person that clicked “like”, it shows up in my news feed as it has become a part of their activity. It works in exactly the same way as it does with Facebook.
Now you may already know that by clicking “like’ it shows up as activity, but what really caught my eye was the amount of both “likes” and comments this particular update had. 3000 comments, and 11,000 likes!
So what was the status update all about that generated such a flurry, what was the post?
It simply said he (Bob) was having a disagreement with a work colleague about the value of LinkedIn and he bet him that for every “like” or for each of the comments he received; he should be paid $1. Just a simple experiment and a bit of fun. Take a look at the comments list in the image below.
What is interesting is that Bob only has about 480 connections, so by all of the other people in Bob’s network, his 2nd or even 3rd degree connections clicking “like” and adding a comment, that is how he has amassed the massive number.
What is also really interesting is the amount of exposure Bob and his profile (and ultimately his business) has had by so many people helping share it. How do you put a value on that? Priceless.
What a great example of how to use your LinkedIn network to gain both exposure and new business connections, even if it was by accident. Get clicking that “like” button and share, share, share!