Charles Darwin had a saying “It’s not the strongest that survive, nor the most intelligent, but those most responsive to change” and I use that quote in my key note speeches in relation to making sure your business keeps up with changes in communication, and other areas too.
Watching Madonna at the Super Bowl half time show yesterday made me thing about what Darwin said, and how she has not been reinventing herself as Hollywood makes out, but that she has simply kept up with change. Change in fashion, change in sound and change in showmanship as well as changing her look as she matures. At 53, I hope I look as good as her when I get there.
So when I sat at the World Business Forum in NYC last year, and listened to great speakers like Jack Welch and Pat Lencioni, they talked about change, and that technology is changing so fast, if your business is not even trying to keep up, it will die. No bones about it. Dead.
So what can you do to keep abreast of your competitors? How can you use the technology to create more awareness, more leads, more sales and more profit? Let me give you an example
Subway, allow you to place your order via text and have done for some time, but now they have an app for it, so you can order whatever you like, or simply reorder what you had last time, in fact, anything you can do in store, can be done from your phone. It has a complete store listing to choose from too. No need for a cardboard loyalty card anymore, simply scan your smartphone. You can even top up your account with money by scanning it in store so you don’t even need to worry about payment. Easy.
They have found a way to use technology very simply and it works, and it’s free and easy to use. If you are still using cardboard loyalty cards or something similar, how can you use technology to your advantage to stay ahead of the game?
Keep up with the changes going on around us, and you have a chance of succeeding.