Has retail lost it’s detail?

So, if retail is detail, what has happened to just a couple of our best well-known high street brands, franchises or not?

I took a quick trip to Sylvia Park today, purely to get the car valeted and grab a coffee at the same time, and I was quite astonished to see the state of disrepair in The Coffee Club. What sort of impression is this type of thing leaving and will I bother going back never mind write a blog post about it?


Opposite The Coffee Club, is Dick Smith, the electric superstore, and hanging on the outside of their main entrance way, are a line of self printed and laminated letters reading “18 months interest free”. It too looked pretty bad, and not a good look for a high street brand in my view. Maybe there is no budget to get something more in keeping printed up.


Just two examples in plain view I saw today, there are probably more. Come on people, we customers make big decisions about what we see with our own eyes, you are definitely not doing yourselves any favours.

This entry was posted in General, Getting Customers, Keeping Customers and tagged , , . Bookmark the permalink.

2 Responses to Has retail lost it’s detail?

  1. Carol says:

    Coffee Club is not selling the experience, apparently they think they are just selling cofee…..oh, so, wrong. Starbucks nails it every time!

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