Plenty has been said about the best times of the day to post to your company Facebook page for optimum results, and you may have done a few lose trials yourself, but are your target market really listening at those suggested times of the day?
If my target market are women aged 18 – 28, then I had better be posting often during the day to keep them engaged, and maybe even into the evening and weekends too. But if my target market are women 45 – 55, am I better simply posting first thing in a morning whilst they have breakfast, or early evening just before the best TV shows start?
I personally don’t use Facebook for personal use during the day, I’m busy working, so as a brand, if you are posting to me then, chances are I’ll miss it.
Food for thought posters. What has your experience been so far?