Category Archives: Keeping Customers

Manage my impression

Many businesses offer great service or great products, and you are happy using them. Then one day, you see something that changes your mind about them, particularly if it’s a product that you consume. Your business has it’s own window … Continue reading

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Adding in an admin fee?

How to bug your customer unnecessarily.     This morning, the bill came from the local appliance repair centre after getting both my dishwasher and my cooker fixed and whilst I accept there is a charge for coming out to … Continue reading

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I’m Lovin’ it. McDonald’s video response to a customer.

If you have ever wondered why your McDonald’s looks better in the photo than in your hand, here is why. When asked that question, McDonald’s Canada Director of Marketing decided to show us. I think this is a very cool … Continue reading

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Has retail lost it’s detail?

So, if retail is detail, what has happened to just a couple of our best well-known high street brands, franchises or not? I took a quick trip to Sylvia Park today, purely to get the car valeted and grab a … Continue reading

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Collective Dairy – They’ve got the right moooves.

Whilst there is still a lot of debate about how to get the most out of social media, doing the “rights” and steering clear of the “wrongs”, there is nothing quite as good as a good old fashioned example – … Continue reading

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Change, you can change

Charles Darwin had a saying “It’s not the strongest that survive, nor the most intelligent, but those most responsive to change” and I use that quote in my key note speeches in relation to making sure your business keeps up … Continue reading

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Are your processes losing you opportunities?

  There are some activities you do simply because you have always done them that way. You clean your windows every month because you have always cleaned them every month. You change your window display every month because you have … Continue reading

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